12/13/2023 0 Comments Whatsapp inc net worth![]() We are simply not interested in any of it. ![]() That’s our product and that’s our passion. ![]() Remember, when advertising is involved you the user are the product.Īt WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. “At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen. However, the founders were resistant because they wanted to build an ad-free product & accepting venture money might have forced them to compromise on their values.Ī 2012 post on the WhatsApp blog titled “ Why we don’t sell ads” lays out why the founders disliked ads and were not keen on ad-based monetization. The messaging feature, which now lies at the core of the service, was added in WhatsApp version 2.0, after which the number of users grew to 250,000. By early 2011, WhatsApp had become a part of the top 20 App list of the Apple App Store.Īs the app grew, the founders started getting attention from interested investors. Users liked this functionality so much that they began to use the app to ping one another, leading to the pivot of the app to an instant mobile messaging service. WhatsApp saw an increase in user traction after Apple launched Push notifications in June 2009, allowing users to be pinged when someone in their network updated their status. All users could do was update their statuses, which could be seen by other people in their network. When the first version of WhatsApp was launched, it wasn’t even a messaging app. This was back when the Apple App store had only been around six months since its launch on 10th July 2008. WhatsApp was born in January 2009, after the founders purchased an iPhone & realized that the app industry was an untapped market poised to grow. In the period between leaving Yahoo and starting WhatsApp, both of them even applied for jobs in Facebook but got rejected. And while we do all this, we will discuss all the significant directional changes, because without all that context, just learning about ‘How does WhatsApp Make Money’ would be a waste of your time.īefore starting WhatsApp in 2009, both Jan Kaoum & Brian Acton, worked together at Yahoo for 9 years, from 1998 to 2007. In this piece, I will trace the journey of WhatsApp - the product, the monetization mechanisms it used early on, the ones it uses currently, and the ones it plans to use in the future. While WhatsApp thrived under Facebook, growing from 450 million monthly active users at the time of acquisition in 2014 to over 2 billion monthly active users, the founders ended up leaving Facebook over disagreements on the monetization direction of WhatsApp, with one of them not even sticking around for his shares to vest. Started by two founders who hated advertising and were passionately pro-privacy, WhatsApp ended in the hands of Facebook - the one big tech giant that is least revered for user privacy. WhatsApp, the product, has had a crazy journey, and I mean that, like literally.
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